GTECH homepage reflects the new brand personality of an integrated company
GTECH business entities were reflected in key sections of the site
The goal was to unify the content and visuals of five disparate websites
GTECH user groups included typical corporate users and many roles within the gaming and lottery industry
Organization into two distinct pathways, 'Explore GTECH', and 'Product & Services' mimicked how users would explore the site
Consolidating five websites into one proved challenging but necessary
menu 1.png
A simplified navigation satisfied corporate and product needs
final_investor relations - newsroom 052214 pages sm_Page_10.png
Extensive gaming libraries required multi-faceted search options
Sample wireframe for the game library
Sample wireframe for the newsroom
A large component library could accommodate a variety of page production options
prev / next