Multi-faceted, inviting launch page sets the loan applicant up for success with clear instructions and many support options
A guided step process simplifies the application
Each step in the process provides strong feedback that progress is being made
Using a variety of business owners in the hero masthead is welcoming to applicants
Early wireframes of the application landing page allowed for quick rounds of revision
Wireframes notate the logic in each step of the online application
Intentional form design using best practices ensure ease of use
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